BEHIND THE BRAND.
Ms. Jetsetter was founded by Tracey McGhee. During her endless trips around the world, she recognized the lack of well-made travel accessories. They didn't hold up to her sense of adventure or her frequent travel schedule. Tracey felt unorganized and frustrated due to constantly having to tirelessly search through her bags for her personal items.
She knew there needed to be more travel accessories that were well-made from quality materials, wouldn’t break the bank, AND had a bit of style! Why? Because feeling organized, peaceful and beautiful makes it easier to focus on all of the other things in your life! Using her travel experiences and desire to feel peacefully productive everywhere she went, the Ms. J brand was born. She was born out of a passion for travel and a need for quality, stylish, and affordable products for women on the go.
CHALLENGE
Prior to outsourcing social media marketing assistance, our client was preparing for product placement in 12 in-store locations. It was imperative for her to be present on the back-end of her business to ensure everything was running smoothly. Her primary customer-facing social media channels had minimal activity and lacked real strategy.
OBJECTIVE
Tracey's overall objective for her brand was to ultimately increase both visibility and brand awareness via consistent promotion of her recent Walgreens Chicagoland partnership. Over the course of 3 months, we had the pleasure of partnering with The PR Shoppe to execute a cohesive strategy.
SOLUTION
She Thinks Digital™ & The PR Shoppe partnered to provide the following services:
Graphic Design
Social Media Strategy
Influencer Management
Brand Photography Coordination
Brand Identity Asset Development
Account Management (Instagram & Facebook)
We developed a strategic campaign to highlight Ms.Jetsetter's Walgreens partnership. In addition to that we established a consistent posting schedule for the client that included a healthy combination of user-generated content, testimonials, reels,& travel tips, and so much more!
"I would say if you're thinking about working with Nicolette that you would not only being doing yourself a disservice if you chose not to, but you would just be missing out on working with an amazing young woman who will really help to elevate your business....."